![]() ![]() Although they work, their effects are short-term in nature, and are costly over time. ![]() In fact, they work so well that they are used everywhere in sales and marketing, and have become the norm in our society. You can motivate people through carrots and sticks, or manipulations. Do also check out our book summary bundle in pdf/mp3 infographic, text and audio formats! In this Start with Why summary, you’ll learn about the “Golden Circle”, and how starting with WHY can create a loyal following and bring you past the tipping point to success. In this book, Simon Sinek explains what it means to start with WHY, and how it can create true, lasting success for you and your business. ![]() In the process, they create loyal followers who stick with them through thick and thin, so they can create success again and again. Great leaders and organizations can create sustainable change because they inspire others. ![]()
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